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PUREBREATHWORK

Pure Breathwork · The interactive book

The book that breathes with you

An interactive experience, personal to you, for stress, anxiety and overwhelm. It knows your name, builds your path and breathes every practice with you.

Instant accessPhone and laptopBy Joby Boughey
A woman sitting on her bed at dusk, eyes closed, a hand on her chest, breathing

Why it works

When it all gets too much

Every chapter teaches you a tool, then breathes it with you. Here is where people start.

StressFind the brake

Long, soft exhales and the Stress Reset show your nervous system how to switch from wired to calm.

AnxietySlow it down

Rhythmic 5x5 and 7x7 nose breathing, guided second by second, to steady a racing mind and a tight chest.

OverwhelmMake it small

Sip Sip Swirl and a one-minute reset for the moments when everything arrives at once.

SleepSwitch off

Nose breathing and Weave before bed to help the body shift down a gear.

TensionLet go

The body map, the organ reset and Joby's fascial manoeuvres, held with the breath, for neck, back, hips and jaw.

PurposeBecome the Operator

The Divine Breath with three guided holds: see the life you are creating, feel it in your heart, as if it is already done.

Inside the book

The whole book comes alive

The complete Pure Breathwork, chapter by chapter, with a breath wherever the book asks you to breathe.

The book's personal path screen, built from the reader's answers
Your pathThree questions, and the book builds your starting point: the breath for right now, the chapter to read and your daily plan.
The breath player during an Operator round, with a hold timer
Breathe itA living orb, digital timers, a calming soundscape and spoken cues guide every practice, including the Operator rounds.
The interactive body map with organ points
Feel itTap the body map to explore what you might be carrying, then breathe with the command for that area.
12chapters
13guided practices
3Operator rounds
1path built for you
A woman curled up in an armchair in golden light, smiling at her phone

How it works

Your journey. Your pace.

Open it on the sofa, in bed or on your lunch break. It remembers your page, your path and how you felt last time.

  1. Get the book

    £11 for founders. It opens straight away, and the link is emailed to you.

  2. Tell it what you need

    Your name, what's going on and how much time you have. Your path appears in seconds.

  3. Read. Breathe. Check in.

    Every chapter closes with a breath and a 1–10 check-in, saved to your journal.

  4. Go further

    The PURE community, 1-2-1 sessions and the Academy, whenever you're ready.

Pure Publishing

Two books. Body and spirit.

Pure Breathwork: A Breath Journey to Liberation by Joby Boughey, book cover
The body

Pure Breathwork

A Breath Journey to Liberation

Breath, fascia and the nervous system. Release stored tension, restore balance and reconnect with the intelligence of your body. Now an interactive book.

Interactive edition · £11 founders' price

I AM the Way: Command Your Reality by Joby Boughey, book cover
The spirit

I AM the Way

Command Your Reality

Take your seat as the Operator. Declarations and protocols to create the reality you desire. Start free with the five-day Operator Protocol below.

Free tools

The Operator Protocol

Five days from I AM the Way. One command and one minute of breath a day. Tick each one off.

    Body check

    What does your body need today?

    Your result

    Pick one

    Your practice, your next step and a PURHE piece will appear here.

    Go further

    This is only the beginning

    Start with the book. Go deeper whenever you're ready.

    1. 01

      The PURE community · free

      Live Friday breath journeys, the monthly book circle and the 28-Day PURE Journey, on Skool.

      Join free
    2. 02

      1-2-1 with a Pure coach or Joby

      Breathwork and fascia release built around your body, your history and your goals.

      Book a session
    3. 03

      Pure Breathwork Academy

      Facilitator training in breathwork and fascia release, from free foundations to Mastery.

      See the pathways

    The weekly rhythm in the community

    1. Monday

      Intention

      A declaration from I AM the Way, read aloud with breath.

    2. Wednesday

      Release

      A fascia release session for the body's tension.

    3. Friday

      Breath journey

      A live guided breathwork session.

    4. Saturday

      Reflect

      Journal and share what moved.

    PURHE · Luxury essentials

    YOU Choose

    Do goodLook goodFeel good
    “Let your success be what shakes the ground.”

    Quiet luxury for the PURE way of life. Heavyweight organic cotton, an embroidered laurel crest and relaxed, considered cuts, made to breathe in and live in. Every choice is a vote for who you are becoming.

    • Embroidered crestThe PURHE laurel, stitched, never printed
    • Heavyweight organic cottonSubstance you can feel
    • Oversized, considered fitBuilt to move, rest and breathe in

    Pure Breathwork: The Interactive Book

    Your next breath starts here

    Open it tonight. Breathe with it tomorrow. Founders' price £11.

    A man on his sofa at sunset, smiling at his phone